Description: (co jim to přinese, co můžou očekávat)
Video: ad text (+ text z videa)
Odkaz: filtr produktů (+ krátký popis)
Odkaz: vlastní proměnné
Find and replace: Odkaz: regexpy
Blog: Sitelinky https://medium.com/ppc-bee/introducing-sitelinks-d08238950623 (advanced featura)
Timerestriction: Blog: https://medium.com/ppc-bee/time-limited-ads-e012a7ce42f3
Countdown: Blog: https://medium.com/ppc-bee/3-2-1-countdown-8dc71febbbee
Blog: Capitalization: https://medium.com/ppc-bee/capitalization-in-ads-201a0ebba39d
Blog: variable data report: https://medium.com/ppc-bee/variables-data-report-91f99dfd29c6
Blog: Bulk copying of templates: https://medium.com/ppc-bee/bulk-copying-of-templates-into-product-campaigns-508ac1317f63
Blog: Templates for AdTexts: https://medium.com/ppc-bee/templates-for-adtexts-cb03c90d3518
Blog: working with variable: https://medium.com/ppc-bee/working-with-variables-79edb997404b
Best practices (parametry apod.)
Blog: ETA https://medium.com/ppc-bee/expanded-text-ads-eta-for-adwords-are-here-a18dab071895
- Checking and adjusting size of letters to comply with the rules of both AdWords and Sklik
- Format numbers inserted into ads
- Numbers less than 10 are rounded to 2 decimal places
- Numbers less than 100 are rounded to 1 decimal place
- Numbers higher than 100 are rounded to whole numbers
- Numbers higher than 9999 have added space as the thousands separator
- Format display URL
- Spaces exchanged for "-"
- Remove http:// and https://
- Format words with first capital letter
For example your store has free shipping on orders 20€ and over. Therefore you would like to create an ad text for all the products over 20€ with text such as "Free Shipping!" But if you create this ad text for all products, AdWords/Sklik would ban them. Because it's not true. By using conditions you can create those ad texts only for products that cost 20€ and more.
Sometimes it may happen that imported variables for the products aren't suitable. They usually contain text that you don't need.
Here we use Custom variables that let you edit text.
Custom variable consists of a name and the input text. Always choose a short appropriate name under which anyone can anyone imagine what values it returns.
On the right side you have variables, using drag & drop insert into different fields (fields into which you can insert variables turn yellow after you grab variable).
Input text is field in which we write normal text and insert other variables (including other custom variables).
For example, let's create a custom string variable 'Name without brand'. Put a product tname to input text that contains the product name and brand.
Another option is a numeric variable.
Custom number variable allows you to calculate mathematical operations.
Let's create a variable that calculates how much a customer can save
( price * discount ) / 100
1. insert the equation
2. completed equation
3. result of the equation