Trademarks are automatically created during synchronization of Adwords ad texts. If there's a trademark error message during ad text generation, that particular keyword gets saved. You can later choose what happens during the next synchronization – the trademark can get replaced by an empty string (the text gets removed completely) or you can replace it with something else using the "Find and replace" field.
1. click on Trademarks
2. trademarks can be added manually
3. turn on/off all trademarks for Sklik/Adwords
4. original word
5. word to be replaced by
6. switching trademark for Sklik or Adwords