Shopping Ads campaigns

PPC Bee expands its field of activity and brings you another way to conquer search results—now it supports Shopping Ads campaigns. Let’s see how to go about creating them.

To create a new campaign, click the Create Shopping Ads campaign button in the campaign overview.


First, you’ll be redirected to a Google log-in page where you’ll select the account from which PPC Bee will take the data necessary for creating the campaign (the Google Merchant Center data feed).

ATTENTION! In case you have a supplement feed paired with your Google Merchant Center feed, the data from it will be also displayed in PPC Bee. However, it's possible that it will take a while until they're shown in PPC Bee.


Authorize access for PPC Bee. You’ll be redirected back to the app.


Pick a name (1.) and choose a data feed (2.). Create the data feed and products start being downloaded.


Return from the product overview to the campaign overview where you once more click Create Shopping Ads campaign.


Give the campaign a name (3.), choose a data feed (4.) and the country where you are selling the goods (5.). You can also toggle the Smart Campaign option on (6.) to launch both, product Shopping Ads and display ads (including display remarketing ads).


If you don’t want to advertise all items the feed contains, you can exclude/select products out, using conditions (7.). Once products have been selected out, create the campaign.

The next step is about setting the hierarchy.


Choose the campaign name you’d like to be copied into the system (8.), and a name for your ad group (9.). Save the settings (10.) and check the campaign’s structure in the preview (11.).


If everything’s alright, set Google Ads.


Choose the Google Ads account you’d like your campaign to link with (12.). Then you can set the budget (13.) and a maximum CPC (14.). If you're advertising the same products in multiple Shopping Ads campaigns for the same country of sale, you can choose the campaign's priority (15.) to determine which campaign’s budget will be used. If you want your Shopping campaign to include products sold in local stores, you’ll need to submit local product data in Merchant Center and toggle the PLA local (16.) option on.


Decide whether you’d like to advertise only in the Google search engine, or in partner search engines as well, and the countries in which you’d like to advertise (17.). Set everything you want to synchronize with PPC Bee and determine whether any sold-out products should be suspended, or deleted entirely—you already learned this when creating standard search or DSA campaigns (18.). If you want to know where the people who visit your website come from, set tracking templates (19.).

If everything’s set, click the save button and then you can finally synchronize the whole campaign. :)


Once the synchronization is complete, you’ll be redirected to the overview of the generated synchronized campaign where you can go through and check everything once more.


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