Adding negative keywords in Tuner

Why add negative keywords

If people are seeing your ad by searching for terms that are irrelevant to your product, your click-through rate, quality score, and ROAS suffer as a result. By adding negative keywords, you'll be able to specify which phrases you don't want your keywords surrounded by, and you'll save money as a result.

UI overview

Generic UI elements are covered on the Tuner basics page. The following are the columns that make up the table of tips for adding negative keywords:




  1. Confidence level, showing how confident Tuner is in its recommendation
  2. The negative keyword that Tuner is suggesting you add
  3. An estimate of how much you could save per month
  4. Details of how the keywords relevant to the suggested negative keyword have been performing so far, including their total impressions, clicks, CTR, cost, conversion, value, ROAS, and quality score
  5. A link to the campaign that the keywords are from
  6. Details of the ad groups that the keywords relate to
  7. The keywords that people used that led to the negative keyword being suggested
  8. The specific search terms that people used that led to the negative keyword being suggested
  9. Apply and dismiss actions
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