With PPC Bee, Display campaigns, which are the first kick-off to advertising outside of search, can now also be automated. Display campaigns are a popular type of Google Ads campaign that allows you to advertise on the Google Content Network. They make it very easy to reach your target audience while also reaching customers through remarketing. They are also ideal for those who don't have Google Merchant Center, as even an XML or CSV feed is enough to make it work. You can read about the benefits of Display Campaigns in PPC Bee on our blog. But now on to the actual campaign creation.
In the Campaign Overview, choose the Display Campaign option to create a new campaign.
Once you've chosen the data source you'll be drawing data from for the campaign, select the campaign name that will be displayed in PPC Bee (1.) and then the campaign name that will be displayed in the ad system (2.). With custom filters (3.), you can select which products you want to send to the campaign. To avoid showing products that are not in stock, we recommend adding a condition that the product must be in stock. In the preview (4.) you can then see which products you have selected. If you are happy with your product selection, save your selection using the 'Create Campaign' button.
The next step is 'Catalogue mapping'. This functionality gives you a little more control over your listings. This is because you can determine which parameter will be taken as the ID, easily optimize the titles, subtitles and descriptions of the products in the banners, determine the target URL, choose which image is most suitable for the banner, adjust the price format and many other adjustments.
Save your settings and move on to creating your ads.
Name the ad variant (1.), and choose a URL (2.) for general ads. If you have a site-wide campaign, we recommend linking to the site, if you have a category, link to the category.
Next, choose images (3.) and logos (4.) for general ads. On the left side we see a summary about the variant ads, on the right we see the generated previews of the ads. Next, choose the headline variants (5.).
Similarly, you can choose the variants of the descriptions (6.). Then choose what the ad content will look like (7.). First the company name and then the format in which the ads will be displayed.
If you want to include a price prefix or promotional message in the ad, choose the dynamic ad option (8.) and choose how you want the prefix or promotional text to look. Similarly, you can choose a more appropriate call-to-action button (9.). You can also influence the colors of the ads to better match the brand usage rules (10.). However, if you choose the flexible colors option, your ad will also appear where the content (site) owner can change the color settings.
We can also set the period (11.) in which we want the ads to be generated, or conversely, the period in which we do not want to generate a given variant of ads. Once we have the advert ready, save it using the 'Save' button.
Next, it's time to set up the ad system. First, choose the account we want to sync the campaign with, set the daily budget. We can choose whether we want to manage the budget in PPC Bee or directly in the ad system. If you want to manage the budget directly in the ad system, turn off the sync option.
There is also the option to set up language and location targeting and lastly the option to use a custom measurement template and parameters. Of course, you can also apply a time restriction on when the campaign will be displayed.
After saving your Google Ads settings, we'll be taken to the campaign preview. Here we can review the entire generated campaign. If everything is in order, we can export the campaign to the ad system using the blue sync button.