SMART Display campaigns

Creating a SMART Display campaign

PPC Bee now allows you to automate SMART Display campaigns, taking the first step towards non-search based advertising. SMART Display campaigns are a popular type of Google Ads campaigns, enabling you to advertise in Google’s Display Network. You can easily use them to address your target group and also target customers using remarketing. Moreover, they’re ideal for those who don’t have Google Merchant Center since an XML or CSV feed are more than sufficient. You can read about the benefits brought by SMART Display campaigns to PPC Bee on our blog. Now, let’s talk about creating the campaign itself.

In the campaign overview, click 'SMART Display campaign' to create a new campaign.

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Choose a campaign name to be displayed in PPC Bee (1.), select a data feed (2.) from which your campaign will be taking data, and pick a campaign name to be displayed in your advertising system, i.e. Google Ads (3.). If you don’t know how to upload a data feed, look here

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Using conditions (4.), you can decide which products should be included in the campaign. To prevent unavailable products from being displayed, we recommend you add a condition saying the products must be in stock. In the preview (5.), you can see how many products have been selected. If you’re satisfied with the product selection, save it by clicking 'Create campaign'.

Another step involves 'Feed mapping'. Essentially, it entails the creation of a special feed for a SMART Display campaign, using the data feed you’ve selected in the previous stage of the process. This feature gives you more control over your ads, allowing you to determine which parameter will be viewed as the ID in the SMART Display campaign feed (6.); easily optimize titles (7.), subtitles (8.) and descriptions (9.) of products in banners; to set a final URL (10.); choose a suitable image for the banner (11.); adjust the price format (12.); or add a sale price (13.) and set a product category (14.). 

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Click ‘Save’ (15.) and create your ads (16.).

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Give a name to your ad variant (17.) and choose a general ad URL (18.). If you’re setting a SMART Display campaign for an entire website, we recommend you to link the web; if for a specific category, link that category. 

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Choose images (19.) and logos (20.) for your general ads. On the left, you can see the ad variant’s summary; on the right, generated ad preview.  

Choose headlines variations (21.); 5 at most. 

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Pick description variations in the same way (22.); once again 5 at most. 

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Choose what the ad’s content will look like (23.): first the name of the business and then the format in which the ads will be displayed.

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If you’d like the ad to feature a price prefix or a promotion message, select the ‘Dynamic ad options' (24.) and decide what the prefix or promotion text should look like. You can also toggle call-to-action if more suitable (25.). Then, you can set the color of your ads to make them more in line with the rules of brand usage (26.). However, if you choose the flexible color option (27.), your ad will be displayed even in cases when the owner of the content (website) can change the color setting. 

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You can also set the period (28.) during which you’d like your ads to be generated, or when you don’t want to generate that particular ad variant. Once your ad is complete, save it by clicking 'Update ad text'.

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After your ad is saved, you’ll be redirected to a page containing an overview of your ad variants.

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Ad variations can be toggled on/off (29.), edited (30.), duplicated (31.), or deleted (32.). Then, a flashing button will guide you (33.) to check the campaign you’ve created.

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If everything’s all right, go to Google Ads settings (34.).

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First, select the account with which you’d like to synchronize your campaign (35.), set a daily budget (36.) and preferred smart bidding strategy (37.). Choose a country to which you’ll be advertising (38.). You can choose whether you’d prefer to manage your budget in PPC Bee, or directly in the advertising system (39.). If you want to manage the budget in the advertising system, toggle the synchronization option off. Lastly, you can set custom tracking parameters (40.). All that’s left to do is for you to save the settings (41.). Finally, a flashing button will guide you to synchronize the campaign (42.). And you’re done! :) 

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