Creating DSA campaigns with PPC Bee gives you back a lot of control over what you’re advertising and how. Not only can you target a specific URL and bid on it, but PPC Bee also allows you to link to Ad Customizers, and thus make any product changes appear in the DSA ad as well.
How to go about creating a DSA campaign?
- Upload a data feed (it can be an existing one)
- Create a campaign
- Link the campaign to the Google Ads account
- Toggle the “Turn on the DSA campaign” option
- Create your DSA ad texts
TIP: A list of URLs is perfectly serviceable as a data feed. If you add other information, you can later use it for ad texts.
Enter the domain where your website is located (the correct format is simply www.shop.cz, without http:// or https://), as well as the language of the website. Pay attention to this step – the campaign won’t work if you enter a wrong language.
Then you can add labels and the title suffix of the ad and ad group – the ad system will use this information to craft campaign and ad group titles.
Save the setting and go straight to the ad text generator. All you need to do there is fill in the name and description of your ad text.
PPC Bee will create an ad group for each targeted product in the campaign, with ad texts tailor-made for that specific product. This ad group will be set up as a DSA, targeting only that particular product’s website.
TIP: Another improvement was brought by Ad Customizers. You can now enter the price, discount, and other information about the product through an Ad Customizer feed directly into Google Ads, making any change in price show in DSA campaign ads as well. All you need to do is go to the Google Ads campaign setting and turn Ad Customizers on.
One thing we definitely recommend you to do since it could save you a lot of worrying and researching – after the synchronization is done, check the setting directly in your Google Ads account. Definitely make sure that the final URL is truly final and that there’s no redirect – redirects aren’t functional in case of DSA campaigns, and Google Ads won’t process them. Also check the domain form. In some cases, Google Ads demands various domain forms. Unfortunately, PPC Bee won’t currently inform you that the form is wrong. However, you can find the notification directly in your account.