A feed is a data file that contains information about the goods being sold. It tends to be located somewhere online – like this, for example:
Data sources that can be used in PPC Bee can have different formats – XML and CSV are the most common. However, if you don't have any of these, you can connect a Google Sheets file or your Google Merchant Center account.
Different advertising systems have different requirements in terms of what a feed is supposed to look like. PPC Bee’s import, however, is compatible with most data sources used by other systems (e.g. Google Merchant, Double Click…). A PPC Bee data feed must contain this information: product_id or item_id, i.e. an identifier, and of course a URL and a name.
Of all things, product_id (a unique product number or code) and URL (the address of a product’s details) are absolutely vital.
You can use an existing source for PPC Bee, like the one you upload to Google Merchant, Heureka, or Zboží.cz.
Here you can see what a data source for the advertising systems mentioned above should look like:
However, PPC Bee allows users to upload any XML, CSV or Google Sheets file.
You can find more information about data sources on our blog.