Campaigns

Setting Up Advertising Systems

So we’ve come up with our keywords, and fine-tuned our advertising texts. Now we’re going to talk about setting up the advertising system. Let’s start with the one that’s the most widespread:

Google Ads

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First you need to link your Google Ads Account. 

   

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Here you need to allow PPC Bee access (1., 2.). You will then be redirected back to the app and you will be able to choose the account you want to send the campaign to (3.).

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First, we will set up a daily budget (1.) In case a campaign creates multiple campaigns in the system, the budget is shared. The budget is in the currency of the account. 

Next, we set the base CPC (2.). If your feed contains this information in the feed, you can also set the CPC using a variable (3.). Setting the CPC is the same as setting the budget in the account currency. 
Finally, you can choose your preferred bidding scheme (4.). 

Sni_mek_obrazovky_2022-01-31_v_20.42.50.pngNext, we're going to set up ad text serving (1.) and targeting (2.). 

As for setting dynamic parameters - if you use numeric values in your ad text, PPC Bee automatically overrides them as Ad Customizers. Thanks to this, the ad text is not deleted when you change the numeric data, but only updated, so you don't lose quality scores.

Previously, it was only possible to set Ad Customizers for ETA ads. Now we have added this option for RSA ads as well. For new campaigns it is already automatically available, but if you want to use it for campaigns created on 25.01.2022 and later you need to turn this option on.

 

If you want to find out more about what Ad Customizers actually do, we recommend reading this article.

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You can also customize your synchronization options.

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Very good thing here is the ability to set what happens to ads that Google Ads rejects. Because if you violate Google's violation policy, Google can block your account. With this option, you can conveniently prevent this from happening. You can read more about how your account can be blocked here.

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To avoid having your ads rejected, you can request exceptions for both ad text and keywords.

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You can also set up measurement templates and UTM parameters in the URL for easier measurement of campaign performance. 

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The last setting is the option to enable DSA campaigns. This means that your campaign will generate a DSA campaign in addition to the traditional search campaign. You can choose from 4 campaign structure options. However, beware that you need to create separate DSA ads for the DSA campaign - without them, the campaign will not be generated.

If you are happy with the setup, you can move on. 

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