Feed exports

Feed exports

What are Feed exports for?

 

Different commodity comparators, RTB (Real time bidding) platforms or advertising systems have different conditions for which feed/data they can work with. So usually you don't just need one feed/data format for all platforms. You have to modify it according to the requirements and specifications of the target platforms, often with the help of a developer. The feed export feature thus saves time for him and you and allows you to advertise to new audiences in new markets. This allows you to extend your reach to comparison sites such as Árukereső, which is the Hungarian Heureka.

 

That's exactly why Feed exports are here. These work with a base feed of your choice, which you can filter or edit using your own variables and export to your desired format. So you can edit the data as you like. The output is a specially modified feed, which thanks to the new format you can use for example for Google Merchant, Facebook, Heureka, Zboží.cz and many others. An overview of all possible export types can be found at https://www.ppcbee.com/en/feed-export.

If you are missing any export, feel free to contact us at support@ppcbee.com
We will be happy to make the export for you.
We are constantly expanding our export offer and working on reaching more markets.

 

Where is it located? 

Select Feed Exports in the left menu. Then select which platform you need to create an export for.

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In this case, we'll demonstrate how to work with Heureka exports.

How is it used?

Feed exports work with your data source, so the first thing you need to do is select the feed you want to work with. Sni_mek_obrazovky_2021-09-27_v_16.55.16.png

You can then use conditions to select the products you want to work with in the export.
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Now you'll need to set up that export for the selected platform. In this example, you work with the desired Heureka attributes, select the appropriate variables for them from the original data source, and see the output value to which they will be exported.


There are basic data, bidding, price and availability, product categories, product identifiers, detailed product description, shipping, tax and product parameters to set. These attributes may vary depending on the requirements of the target platform.

Some of these attributes are required and must be filled in, some are optional or required with exceptions. The application will try to pre-fill the most important attributes for you based on the information you have in the feed, so some fields will already be pre-filled by default
However, you can of course change them and substitute more appropriate variables. You can do this by using the lightning bolt icon. Sni_mek_obrazovky_2021-09-22_v_16.53.44.png
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For example, if you don't have any product images in your feed, or you would like to design and edit them yourself, we recommend using our Image editor, you can find more about it here.
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If you are missing some information to fill in you can create your own variable directly from the export settings and use it immediately.

1.)

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2.)

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3.)

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There is also a strategy setting for duplicated products. So if one product is in the feed twice, and it has a different price for example, you can specify that the highest one will be selected, etc.
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At the bottom of the page you can see a of your exported feed.
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Of course, once you've created it, you can go back to edit your feed export and add or change anything. Be sure to activate the export to get the URL you need.

Inactive exports are not updated. Updating 
regularly only those that are active and have been downloaded at least once in the last 72 hours.

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You can download, edit, activate or delete the feed export. 

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