User guide

Getting started

• What PPC Bee Is and What It’s Good For
• Starting with PPC Bee
• Data Source, and How to Upload It
• Data Browsing
• Creating a Product Campaign
• Creating Keywords

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Dashboard

• Dashboard

Data Sources

• Google Sheets as a data source
• Data Source
• Product Browsing
• Turning Variables Off
• Creating Custom Text Variables
• Your Own Numerical Variables

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Campaigns

• Campaign Overview
• Campaign synchronizations history
• Renaming your campaign
• Hierarchy
• CPC Rules

DSA campaigns

• DSA campaigns
• Standard DSA campaign (targeting a specific product)
• Structured DSA campaign (targeting a group of products)

Shopping Ads campaigns

• Shopping Ads campaigns

Keywords

• Duplicate Keywords
• Blacklist

Sitelinks

• Creating Sitelinks

Pricing and billing

• Organization Hierarchy
• Consolidation
• Invoice
• Payment methods

FAQ

• Which CPC rule takes precedence if a single item is subject to two different CPC rules?
• Can you set PPC Bee so that any product groups no longer in the feed aren’t paused, but automatically deleted?
• Can you delete individual ad groups in PPC Bee? And if you can, how?
• If I rename my campaign or ad group in the Hierarchy settings, is a new campaign/group created, or does this just change the name?
• I paused key words in my ad system interface. Will these settings be copied into PPC Bee after the next synchronization?
• If there’s a change in the URL of a campaign’s data source, will PPC Bee update the URL?

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