User guide

Getting started

• What PPC Bee Is and What It’s Good For
• Starting with PPC Bee
• Data Source, and How to Upload It
• Data Browsing
• Creating a Product Campaign
• Creating Keywords

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Dashboard

• Dashboard

Data Sources

• Google Sheets as a data source
• Data Source
• Product Browsing
• Turning Variables Off
• Creating Custom Text Variables
• Your Own Numerical Variables

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Campaigns

• Responsive Search Ads
• Campaign Overview
• Campaign synchronizations history
• Renaming your campaign
• Hierarchy
• CPC Rules

DSA campaigns

• DSA campaigns
• Standard DSA campaign (targeting a specific product)
• Structured DSA campaign (targeting a group of products)

Shopping Ads campaigns

• Shopping Ads campaigns

SMART Display campaigns

• Creating a SMART Display campaign

Keywords

• Duplicate Keywords
• Blacklist

Sitelinks

• Creating Sitelinks

Tuner

• Tuner basics
• Removing keywords in Tuner
• Adding negative keywords in Tuner
• Reviewing and reverting changes in Tuner

Pricing and billing

• Organization Hierarchy
• Consolidation
• Invoice
• Payment methods

FAQ

• Upon campaign synchronization, a couple of my groups/ad texts weren’t copied into the system. What went wrong?
• Users can search for an item in multiple ways which is why I’d like to use different keywords and personalize my ads. At the same time, I need to monitor my keywords at the ad group level. Is it possible for me to create two different groups for a single
• I’d like to be notified by e-mail that I’m about to exceed my current tariff. Are there any relevant settings to do this?
• Which CPC rule takes precedence if a single item is subject to two different CPC rules?
• Can you set PPC Bee so that any product groups no longer in the feed aren’t paused, but automatically deleted?
• Can you delete individual ad groups in PPC Bee? And if you can, how?

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